Digital Strategy & Design

University of Leeds

  1. 40Strategy
  2. 50Design
  3. 5Storytelling
  4. 5Interaction

Brief

Revitalise the University’s online corporate presence. Providing a framework which all faculties adhere to and develop a digital strategy enabling the university to communicate directly to each of their very different audiences.

Response

The University ran an enormous website with over 10,000 individual pages, with a number of different steering groups and committees tasked with making the site run on a daily basis. The challenge was to make both content and delivery more relevant to a diverse range of audiences, while creating something with enough flexibility to adapt to the changing needs of the yearly teaching calendar.

Uber helped to facilitate the whole process, designing and educating staff and stakeholders about the need for a coherent brand and digital strategy. Even after five years our guidelines and design still underpin the strategy for the University and continue to remain fresh and current.

Delivery

  • Design and digital strategy
  • Design guidelines
  • Website templates
  • Content strategy
  • Photography style

Visit the website

leeds.ac.uk

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Associated projects