Megapixel

Tata

  1. 10Strategy
  2. 20Design
  3. 65Storytelling
  4. 5Interaction

Brief

Showcase and promote a new concept car from the design team at TATA, launching at the Geneva Motor Show. 

Response

Filmed in four locations around the world on a tight two month deadline, we helped the automotive design team visualise how the design features of their innovative concept car came together to deliver a better driving experience. The chosen locations provided cultural and stylistic context, while the look and feel of the piece helped to define the style and attitude of the TATA brand.

Our biggest challenge was to film a car which only existed as a virtual model, so the Motion Team used substitute vehicles when filming and we then painstakingly replaced these with realistic renders and animation in post production. It's success was fantastic clocking up over 120,000 views on YouTube, and we continue to work with TATA on a yearly basis.

Delivery

  • Direction
  • Storyboarding
  • Filming
  • Music and sound effects
  • Graded and rendered for various devices
  • International shoot production
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  4. Making of

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Associated projects