Nexon

Tata

  1. 5Strategy
  2. 20Design
  3. 75Storytelling
  4. 0Interaction

Brief

Uber worked again with Tata’s UK Design Team to fully visualise their newest concept car, existing as a virtual model only.

Response

We filmed a stand-in vehicle using tracker markers and then the team painstakingly rendered and animated the final car using CGI. The shoot used high-speed cameras and octocopters for aerial footage of the vehicle and shots of the city that communicated Tata’s urban brand. The vehicle was shown being used both day and night by users that are connected to their environment through the Nexon with innovative UI features. Uber was additionally responsible for designing the HMI and UI for the vehicle – meaning we were part of the technology from the inside out.

Delivery

  • Direction
  • Storyboarding
  • Filming
  • Post production and grading
  • Music and sound effects
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Associated projects