Bolt launch video

Tata

  1. 10Strategy
  2. 20Design
  3. 70Storytelling
  4. 0Interaction

Brief

To create a fast paced, 45 second launch video to communicate Bolt's functions and design features for Tata India

Response

Within a tight timescale the team created a CG world and rebuilt the vehicle based on references and colour samples. We showed key design features including the 1.2 litre turbo charged engine, manoeuvrability, and efficiency by zooming right into the vehicle, exploding the parts as well as splitting the city to show the car passing through with ease. The finished video is a fast paced, commercial quality product that captures Tata’s desired aesthetic: sleek, exciting and energetic.

Delivery

  • Direction
  • Storyboarding
  • 3D animation
  • Post production and grading
  • Music and sound effects

Highlights

Launched at the Delhi Motor Show 2013 and repurposed for the Geneva Motor Show 2014

  1. Bolt launch video
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  4. Bolt launch video
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Associated projects