Zest Launch Video

Tata

  1. 10Strategy
  2. 20Design
  3. 70Storytelling
  4. 0Interaction

Brief

To work with Tata India to create an engaging video that communicated Zest's expression of having "arrived in life" for a target audience of smart and dynamic customers.

Response

The team worked to a tight deadline to create a CG world and rebuild the car based on references and colour samples. A virtual model of Zest was animated to show off the vehicle's functional and design-led features. We created a stylised urban environment and quick cut between imagery of the car and luxury goods to highlight Tata's "arrived in life" message for a target audience of around 28 years old. The final product was an impressive and slickly stylish video that communicated Zest's aspirational brand.

Delivery

  • Direction
  • Storyboarding
  • 3D animation
  • Post production and grading
  • Music and sound effects

Highlights

The vehicle and video were launched at the Delhi Motor Show 2013 and repurposed for the Geneva Motor Show 2014.

  1. Zest Launch Video
  2. Zest Launch Video
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  4. Zest Launch Video
  5. Zest Launch Video
  6. Zest Launch Video

Associated projects