To work with Tata India to create an engaging video that communicated Zest's expression of having "arrived in life" for a target audience of smart and dynamic customers.
The team worked to a tight deadline to create a CG world and rebuild the car based on references and colour samples. A virtual model of Zest was animated to show off the vehicle's functional and design-led features. We created a stylised urban environment and quick cut between imagery of the car and luxury goods to highlight Tata's "arrived in life" message for a target audience of around 28 years old. The final product was an impressive and slickly stylish video that communicated Zest's aspirational brand.
- 3D animation
- Post production and grading
- Music and sound effects
The vehicle and video were launched at the Delhi Motor Show 2013 and repurposed for the Geneva Motor Show 2014.