To build and shape a platform for Ryvita's international brand presence across Australia, Canada, Norway and Sweden.
Built on the Uber CMS, we created a site that would reflect the brand's new direction: Ryvita as a tasty, interesting crispbread snack. To this end we shot all images on the site showing Ryvita topped with delicious ingredients. These images feature on every page of the site to show versitility. The recipe mechanic was introduced to help inspire consumers to be more creative with Ryvita.
Subtle animations on the homepage were used to emphasise the crunch and texture of Ryvita, while the simplicity of the recipe and GM-free ingredients were emphasised. While the direction was new, we also drew attention to the brand's heritage and its connections to British farms - something consumers are looking for.
- Responsive website
- Built on Uber CMS
The website received a special mention from the Awwwards.
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Responsive international digital platform
To create a responsive international online presence for Ryvita that gives product information, brand history and recipe ideas.
The Brand Heritage
We provided all the site’s illustration and virtual product sampling
The site is easy to navigate, with a simple, attractive design that is consistent in look and feel
The site and its recipe mechanic work across multiple platforms, providing a seamless user experience