International Platform

Ryvita

  1. 40Strategy
  2. 30Design
  3. 5Storytelling
  4. 25Interaction

Running on

Uber CMS logo

Brief

To build and shape a platform for Ryvita's international brand presence across Australia, Canada, Norway and Sweden.

Response

Built on the Uber CMS, we created a site that would reflect the brand's new direction: Ryvita as a tasty, interesting crispbread snack. To this end we shot all images on the site showing Ryvita topped with delicious ingredients. These images feature on every page of the site to show versitility. The recipe mechanic was introduced to help inspire consumers to be more creative with Ryvita.

Subtle animations on the homepage were used to emphasise the crunch and texture of Ryvita, while the simplicity of the recipe and GM-free ingredients were emphasised. While the direction was new, we also drew attention to the brand's heritage and its connections to British farms - something consumers are looking for.

Delivery

  • Responsive website
  • Built on Uber CMS
  • Photography
  • Illustration

Highlights

The website received a special mention from the Awwwards.

Visit the websites

www.ryvita.com/en-ca/

www.ryvita.com/fr-ca/

Responsive international digital platform

Ryvita website screenshot

Concept

To create a responsive international online presence for Ryvita that gives product information, brand history and recipe ideas.

The Crunch

The Crunch

The Brand Heritage

The Crunch

The Taste

Textures and colour palettes Font selection

The Recipes

The Recipes
Play with Ryvita Recipes

Asset Delivery

We provided all the site’s illustration and virtual product sampling

Textures and colour palettes Font selection
The Recipes The Recipes

Website Design

The site is easy to navigate, with a simple, attractive design that is consistent in look and feel

Responsive layouts

The site and its recipe mechanic work across multiple platforms, providing a seamless user experience

Responsive layouts
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Associated projects