Brand refresh and new website

Pure Student Living

  1. 10Strategy
  2. 50Design
  3. 0Storytelling
  4. 40Interaction

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Uber CMS logo


To create a new website and a brand refresh for Pure to represent the brand in a way that better appealed to their target audience of UK and international students. Together with a new tone of voice and brand identity, Pure Student Living’s online presence needed to be kept fresh and fun while also appealing to clients looking for luxury accommodation.


Using the Uber CMS, we created Pure’s new responsive website, which allows users to easily navigate the site across multiple platforms. Users can see how far away their selected residence is from their University in real time, as well as its connections to other parts of the city. 

We also developed a new photographic style for the promotional images used on the site and supplementary print campaigns. The lifestyle shots were taken over four days on location at Pure and around London, capturing the spirit of student life in the city.


  • Responsive Parallax website
  • Photography
  • Video shoots
  • Branding refresh
  • Built on Uber CMS

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Associated projects


    Lucia Magnani


    Marrying our design and build, content creation and motion capabilities to deliver a premium website that defines the digital tone of voice, UI guidelines, creative direction, video and photography style for the brand.

  • Website Redesign


    Website Redesign

    Refreshing the Landstar brand look and feel and creating a brand new, responsive and easy to use website that appeals to all Landstar audiences.

  • Gemini

    Audience Entertainment


    Bringing storytelling to life by combining our skill set in Photography, animation and design.

  • View the full work gallery