Brand refresh and new website

Pure Student Living

  1. 10Strategy
  2. 50Design
  3. 0Storytelling
  4. 40Interaction

Running on

Uber CMS logo

Brief

To create a new website and a brand refresh for Pure to represent the brand in a way that better appealed to their target audience of UK and international students. Together with a new tone of voice and brand identity, Pure Student Living’s online presence needed to be kept fresh and fun while also appealing to clients looking for luxury accommodation.

Response

Using the Uber CMS, we created Pure’s new responsive website, which allows users to easily navigate the site across multiple platforms. Users can see how far away their selected residence is from their University in real time, as well as its connections to other parts of the city. 

We also developed a new photographic style for the promotional images used on the site and supplementary print campaigns. The lifestyle shots were taken over four days on location at Pure and around London, capturing the spirit of student life in the city.

Delivery

  • Responsive Parallax website
  • Photography
  • Video shoots
  • Branding refresh
  • Built on Uber CMS

Visit the website

purestudentliving.com

  1. Brand refresh and new website
  2. Brand refresh and new website
  3. Blank

  4. Brand refresh and new website
  5. Brand refresh and new website
  6. Brand refresh and new website
  7. Brand refresh and new website

Associated projects

  • Website Redesign

    Landstar

    Website Redesign

    Refreshing the Landstar brand look and feel and creating a brand new, responsive and easy to use website that appeals to all Landstar audiences.

  • Gemini

    Audience Entertainment

    Gemini

    Bringing storytelling to life by combining our skill set in Photography, animation and design.

  • LUXURY BRAND WEBSITE

    Lucia Magnani

    LUXURY BRAND WEBSITE

    Marrying our design and build, content creation and motion capabilities to deliver a premium website that defines the digital tone of voice, UI guidelines, creative direction, video and photography style for the brand.

  • View the full work gallery