Website Redesign

Landstar

  1. 25Strategy
  2. 25Design
  3. 25Storytelling
  4. 25Interaction

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Brief

To redesign and develop Landstar's corporate website. Our goals were to increase visibility and traffic to Landstar.com, improve user experience and push key messaging and finally to build great content to engage users. 

Response

Using the Uber CMS we created Landstar's new fully responsive website, this now contains bold engaging content which allows the user to easily navigate the site across multiple platforms. 

We transformed the original copy-heavy site and developed a new brand look and photographic style to be used across the site. Uber directed 3 separate photographic shoots, in multiple locations in the US to capture the essence of Landstar and their unique business model.

To get a fuller understanding of the model and what it is like to partner with Landstar, Uber directed Talking Head interviews with Drivers and Agents. These give a great insight into the business for potential drivers and agents wishing to join Landstar.

Using our expertise in Motion Graphics we also created a 3D animation piece to tell the Landstar story. This will now set the standard for future content.

Delivery

- Responsive website
- Photography
- 3D Motion Video
- Talking Head Interviews
- Content Refresh
- Built on Uber CMS

Visit the website

www.landstar.com

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