RAC Member Benefits

Grass Roots Group

  1. 10Strategy
  2. 40Design
  3. 0Storytelling
  4. 50Interaction

Running on

Uber CMS logo


Design and build an online platform for the Grass Roots Group, delivering the RAC Rewards incentive programme to all 2 million members across the UK.


Built on Uber CMS, the platform was independent of the corporate site technology for deployment, speed and flexibility. Uber CMS allowed us to provide a streamlined admin tool, enabling the team at GRG to spend more time sourcing great promotions and less time posting content. The resulting site is seamlessly integrated into the user experience of the main corporate site, gaining the benefit of brand look and feel but not the overhead of a large corporate CMS system.


  • A standalone offers platform with admin tool
  • Built on Uber CMS with bespoke modules
  • SEO optimised to drive high traffic volumes

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Associated projects