Talking heads

Eastman

  1. 20Strategy
  2. 0Design
  3. 80Storytelling
  4. 0Interaction

Brief

Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".

Response

Working with the Eastman Team and ABI PR we developed a simple strategy to uncover and articulate the worlds great material design stories. Collaborating with some of the worlds leading entrepreneurs and designers, we filmed them talking at length about the motivations, setbacks and story of how their products came to be and how Eastman material helped to enable their ideas.

Since our first interview with Tom Dixon back in 2005 we've worked across the world and built up a library of interviews with some of the most influential designers of the last decade. We continue to work with the Eastman team to uncover then tell those stories across the world.

Delivery

  • Direction
  • Filming
  • Graded and rendered for various devices

View more insights

www.innovationlab.eastman.com/insights/

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Associated projects