Rubbermaid Inspiration

Eastman

  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction

Brief

Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".

Response

There are some products which sell themselves, brands with enormous campaigns and feature full presentations. Then there are the products which just work, the enablers of the world, allowing people to concentrate on getting the job done.

Rubbermaid is one of those brands, helping chefs all over the world deliver great food and organise a kitchen to run smoothly and efficiently. We wanted to redress the balance and shout about Rubbermaid products and what they do. So we took our lead from stomp and did just that.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman Material.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered
  1. Rubbermaid Inspiration
  2. Rubbermaid Inspiration
  3. Blank

  4. Making of

    Rubbermaid Inspiration
  5. Rubbermaid Inspiration
  6. Rubbermaid Inspiration

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  • View the full work gallery