Pulse Breville Brita Filter Hot Cup

Eastman

  1. 10Strategy
  2. 15Design
  3. 70Storytelling
  4. 5Interaction

Brief

Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline the results of insight.

Response

Breville make stylish innovative products for the home and the hot cup is one of their first to use Eastman's Tritan material. Using photo realistic renders and animation we highlighted the journey of the water through the product, blowing apart the casing and describing in detail how each component is improved using Tritan material.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman materials.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered
  1. Pulse Breville Brita Filter Hot Cup
  2. Pulse Breville Brita Filter Hot Cup
  3. Blank

    We deconstructed and then modelled the product by hand, making sure that the flow of water and split of materials was natural and achievable.

  4. Pulse Breville Brita Filter Hot Cup
  5. Pulse Breville Brita Filter Hot Cup
  6. Pulse Breville Brita Filter Hot Cup

Associated projects