Llumar

Eastman

  1. 5Strategy
  2. 30Design
  3. 65Storytelling
  4. 0Interaction

Brief

Visualise and animate the benefits of using the Eastman Llumar technology in vehicles and homes

Response

Uber created a fully animated 3D family for the Las Vegas Auto show launch of Eastman’s LLumar technology. We showed them keeping cool in their car while other families overheat, as well as visualising how their children can be protected from the sun. The family can be used cross-platform to unify the Llumar brand and make it instantly recognisable to consumers. The characters can be 3D printed as point-of-sale marketing touchpoints and repurposed for a series of videos to continue the story of Llumar in future applications of the technology.

Delivery

  • Direction
  • Storyboarding
  • Character and environment design
  • 2D/3D animation
  • Post production and grading
  • Music and sound effects
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Associated projects