Joseph & Joseph rotary peeler


  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction


Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".


Joseph and Joseph make fun and funky objects from everyday overlooked objects in the kitchen. Their Rotary Peeler is a great example of how a traditional product can be re-interpreted with Eastman materials and great design. We filmed this over one day in the studio, focussing on how the product worked and how the strength and clarity of the product helped its use and also add a feel good factor.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman Material.


  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered for various devices
  1. Joseph & Joseph rotary peeler
  2. Joseph & Joseph rotary peeler
  3. Blank

  4. Joseph & Joseph rotary peeler
  5. Joseph & Joseph rotary peeler
  6. Joseph & Joseph rotary peeler

Associated projects

  • Website Redesign


    Website Redesign

    Refreshing the Landstar brand look and feel and creating a brand new, responsive and easy to use website that appeals to all Landstar audiences.

  • Tires



    With a mix of 2D and 3D graphics, Eastman Tires key attributes are highlighted.

  • 3M Touch responsive website


    3M Touch responsive website

    We helped bring 3M's visions of flexible, touch-sensitive film to life, by creating virtual samples and an umbrella website that showcased each film...

  • View the full work gallery