Joseph & Joseph rotary peeler

Eastman

  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction

Brief

Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".

Response

Joseph and Joseph make fun and funky objects from everyday overlooked objects in the kitchen. Their Rotary Peeler is a great example of how a traditional product can be re-interpreted with Eastman materials and great design. We filmed this over one day in the studio, focussing on how the product worked and how the strength and clarity of the product helped its use and also add a feel good factor.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman Material.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered for various devices
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  • View the full work gallery