Eastman Lolly Baby

Eastman

  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction

Brief

Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".

Response

Lolly Baby is designed and produced in Sao Paulo, Brazil by the Lolly company. Featuring fun transfers and illustrations with a cool and fun form factor, it is one of the first baby products to switch to BPA-free material. We animated each of the decision points which persuaded Lolly to switch from Polycarbonate to Tritan, illustrating Tritan's luxurious glass-like appearance, reduced bottle weight and BPA-free formulation.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman Material.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered for various devices
  1. Eastman Lolly Baby
  2. Eastman Lolly Baby
  3. Blank

  4. Eastman Lolly Baby
  5. Eastman Lolly Baby
  6. Eastman Lolly Baby

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