Eastman Embrace

Eastman

  1. 10Strategy
  2. 20Design
  3. 70Storytelling
  4. 0Interaction

Brief

Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".

Response

Eastman Embrace shrink wrap enables brand owners to package their products in a material which gives great shelf presence and flexibility of design. With the designer at the centre of the piece, we showcase the design and environmental benefits which Embrace can bring to a project.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman Material.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered
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Associated projects