Eastman Distilled Spirits

Eastman

  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction

Brief

Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".

Response

Showcasing a number of items that tradtionally would be difficult to wrap items and a ZIBA designed TOPO flask concept, each concept explains the key design considerations which Eastman Co-polyesters have enabled. Explaining visually how famous brands use those material attributes to help their product stand out on shelf and deliver brand value.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman Material.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered
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Associated projects

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  • Website Redesign

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  • View the full work gallery