Eastek™ - Launch Video


  1. 20Strategy
  2. 0Design
  3. 80Storytelling
  4. 0Interaction


Inspire designers across the world to specify Eastman materials while bringing life to the brand tagline "The results of insight".


Eastek™ is an additive polymer helping to make waterborne wood primers replicate the performance and quality of their solvent based alternatives, enhancing the beauty and longevity of wood. Our challenge was to bring life to an abstract ingredient and definition making the benefits easy to understand and explain.

As part of our continued work on the Eastman Innovation Lab we animate and bring to life a number of different products made with Eastman material. Since launch the site has generated over 4 million visits and inspired a generation of new designers to choose Eastman materials.


  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered
  1. Eastek™ - Launch Video
  2. Eastek™ - Launch Video
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  4. Making of

    Eastek™ - Launch Video
  5. Eastek™ - Launch Video
  6. Eastek™ - Launch Video

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