Ahlstrom

Eastman

  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction

Brief

Showcase Ahlstrom Captimax™ a new best in class fuel filtration product made in collaboration between Ahlstrom and Eastman Chemical Company.

Response

Fuel filtration is an essential part of any modern engine, it helps to increase longevity and improves the fuel efficiency of a vehicle.

Our challenge was to visualise a simple part buried deep in an engine and make the video engaging and understandable.

To make it work we started from the inside and worked out, building engine around part and environment around engine.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered for various devices
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Associated projects