Why Glass Breaks


  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction


Explain the two guiding principles behind why glass breaks. Showing how Corning Gorilla Glass uses the Fusion Technology to minimise imperfection, making it inherently stronger.


We built and animated a stylised virtual environment of the fusion manufacturing process. Making it easier to follow for the viewer while protecting sensitive Corning IP.

The style clearly illustrates the chemical strengthening Ion process which enables Corning to minimise defects. We then reinforce the benefits of the process by showing side by side comparisons with competitor products at a macro level.


  • 2 minute video
  • Animation
  • 3D Modelling
  • Graded and rendered for various devices
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