Why Glass Breaks

Corning

  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction

Brief

Explain the two guiding principles behind why glass breaks. Showing how Corning Gorilla Glass uses the Fusion Technology to minimise imperfection, making it inherently stronger.

Response

We built and animated a stylised virtual environment of the fusion manufacturing process. Making it easier to follow for the viewer while protecting sensitive Corning IP.

The style clearly illustrates the chemical strengthening Ion process which enables Corning to minimise defects. We then reinforce the benefits of the process by showing side by side comparisons with competitor products at a macro level.

Delivery

  • 2 minute video
  • Animation
  • 3D Modelling
  • Graded and rendered for various devices
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Associated projects