Willow Glass

Corning

  1. 10Strategy
  2. 0Design
  3. 90Storytelling
  4. 0Interaction

Brief

To visualize and communicate the manufacturing process of packing and rolling Corning's ultra-slim edge tab Willow Glass with it's proprietary edge-tab system, to enable the glass to remain pure and untouched during shipping.

Response

We take the viewer through each stage of the process in a virtual environment, highlighting the benefits of Willow Glass and how this is achieved in the manufacturing process.

Delivery

  • Direction
  • Storyboarding
  • Animation
  • Graded and rendered for various devices

Edge tab flexible Willow Glass

Corning

  1. Willow Glass
  2. Willow Glass
  3. Blank

  4. Willow Glass
  5. Willow Glass
  6. Willow Glass

Associated projects