Anti Bac

Corning

  1. 10Strategy
  2. 30Design
  3. 50Storytelling
  4. 10Interaction

Brief

To show the day-to-day use of a touchscreen, highlight bacteria build up and show how Corning's technology will transform and improve the hygiene of touchscreen use: perfect for phones and tablets.

Response

Uber visually translated Corning's advances in cutting edge glass technology for touchscreen consumers, bringing to life their antimicrobial Gorilla Glass. Showing a device being used in the wild by a typical smartphone user, we were able to illustrate day-to-day bacteria build up that goes unnoticed. We then deep-dived into the technology to show how silver ions embedded in the glass attack and destroy bacteria. 

Delivery

  • Direction
  • Storyboarding
  • Filming
  • 3D animation
  • Post production and grading
  • Music and sound effects

Highlights

Pioneering engineering revealed at the CES show 2014, the announcement of this technology got a lot of news attention from around the world, including the BBC.

  1. Anti Bac
  2. Anti Bac
  3. Blank

    We animated the technology, showing how the antimicrobial silver ions embedded in the glass destroy bacteria.

  4. Anti Bac
  5. Anti Bac
  6. Anti Bac

Associated projects