Develop a microsite and brand strategy for Green Glue noise cancelling products, helping to reposition the product away from the professional only market into the consumer DIY market.
Working with our strategic partners ABI in New York, we helped to reposition the visual brand language to make it more appealing and accessible for the DIY market. Focussing on real world stories and simple illustrations, we explained how easy the product was to apply and the results you could expect across the applications. The site was built on the Drupal platform enabling the internal team at Green Glue to update and change the site over time.
- Brand guideline
- Bespoke illustration style