Animate the process and application of 3M OCA Display Materials.
To help show how 3M are the innovators of OCA Display materials and that they invest in and monitor the process to ensure high quality control and global accessibility.
As limited assets already existed we mixed live footage of people into 3D environments so we could easily deep dive into the technology.
The clean 3M style helped strengthen the brand image and final application on products showed it’s every day use.
- 3D motion graphics
- 1.40 min launch video