OCA

3M

  1. 10Strategy
  2. 15Design
  3. 70Storytelling
  4. 5Interaction

Brief

Animate the process and application of 3M OCA Display Materials.

Response

To help show how 3M are the innovators of OCA Display materials and that they invest in and monitor the process to ensure high quality control and global accessibility.

As limited assets already existed we mixed live footage of people into 3D environments so we could easily deep dive into the technology.

The clean 3M style helped strengthen the brand image and final application on products showed it’s every day use.

Delivery

  • 3D motion graphics
  • 1.40 min launch video
  1. OCA
  2. OCA
  3. Blank

    All environments were based on 3M technology but stylised to make it easier to understand process, and protect 3M intellectual property.

  4. Making of

    OCA
  5. OCA
  6. OCA

Associated projects