LED Advanced light Bulb Video

3M

  1. 10Strategy
  2. 15Design
  3. 70Storytelling
  4. 5Interaction

Brief

Promote a newly developed and soon to be released innovative lighting technology developed at 3M.

Response

Working with the Design team at 3M we produced a simple but effective trailer for the new 3M LED Advanced Light. Focussing on the product as the "hero" we rendered the light on a simple background, animated key aspects of the device from it's energy efficiency and environmental credentials to the soft even light it emits.

Delivery

  • Direction
  • 3d modelling
  • Animation
  • Music and sound effects
  • Graded and rendered
  1. LED Advanced light Bulb Video
  2. LED Advanced light Bulb Video
  3. Blank

    All models were built from the ground up using a prototype product as a reference point. We then used a mix of environment and product render to tell the story

  4. LED Advanced light Bulb Video
  5. LED Advanced light Bulb Video
  6. LED Advanced light Bulb Video

Associated projects