Promote a newly developed and soon to be released innovative lighting technology developed at 3M.
Working with the Design team at 3M we produced a simple but effective trailer for the new 3M LED Advanced Light. Focussing on the product as the "hero" we rendered the light on a simple background, animated key aspects of the device from it's energy efficiency and environmental credentials to the soft even light it emits.
- 3d modelling
- Music and sound effects
- Graded and rendered
All models were built from the ground up using a prototype product as a reference point. We then used a mix of environment and product render to tell the story